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Cookie Policy


COOKIE POLICY

Effective Date: 03 May 2026

This Cookie Policy explains how the company Matriosca di Shynkarenko Liliya (hereinafter referred to as “We”, “Us”, or “Babyprom”), the owner of the website https://babyprom.com, uses cookies and tracking technologies. We are committed to ensuring full transparency in accordance with the EU Regulation 2016/679 (GDPR) and the Italian Personal Data Protection Code (D.Lgs. 196/2003, as amended).

1. WHAT ARE COOKIES AND TRACKING TECHNOLOGIES?

1.1. Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit our Website.

1.2. We also use other tracking technologies such as pixels, web beacons, and device identifiers that allow us to access and collect certain information from your device.

Category Description Legal Basis Consent Required?
Strictly Necessary Essential for the functioning of the Website (cart, authentication, security). Performance of a contract (Art. 6(1)(b) GDPR) No
Preferences & Functionality Remember language, region, and enable external interactions (maps, videos, social media). Consent (Art. 6(1)(a) GDPR) Yes
Statistics & Analytics Help analyze website traffic and user behavior (anonymously). Consent (Art. 6(1)(a) GDPR) Yes
Marketing & Retargeting Used for personalized advertising and retargeting. Consent (Art. 6(1)(a) GDPR) Yes

3. THIRD-PARTY SERVICES

3.1. We use services provided by third parties that set their own cookies. Below is the current list:

3.1.1. Google Analytics (Google Ireland Limited)

Purpose: Website traffic analysis.

Data processing location: Ireland / USA

Privacy Policy: Google Privacy Policy

3.1.2. Meta Ads / Facebook Pixel (Meta Platforms, Inc.)

Purpose: Retargeting and advertising performance measurement on Facebook and Instagram.

Data processing location: USA

Privacy Policy: https://www.facebook.com/privacy/policy/

3.1.3. Google Ads Conversion Tracking (Google Ireland Limited)

Purpose: Tracking advertising conversions.

Data processing location: Ireland / USA

Privacy Policy: https://policies.google.com/privacy

3.1.4. Stripe (Stripe Payments Europe, Ltd.)

Purpose: Secure payment processing and fraud prevention (Strictly Necessary). Data processing location: USA / EU

Privacy Policy: https://stripe.com/privacy

3.1.5. PayPal (PayPal Europe S.à r.l. et Cie, S.C.A.)

Purpose: Secure payment processing and fraud prevention (Strictly Necessary). Data processing location: EU / USA

Privacy Policy: https://www.paypal.com/webapps/mpp/ua/privacy-full

3.2. Detailed Cookie List:

To ensure full transparency, below is a list of the specific cookies that may be installed on your device, along with their retention periods:

Category Cookie Name Provider Purpose Retention
Strictly Necessary PHPSESSID / OCSESSID Babyprom Essential for maintaining user sessions and shopping cart functionality. Session
Strictly Necessary bp_cookie_consent_v1 Babyprom Stores the user's cookie consent choices via Local Storage. 1 year
Strictly Necessary __stripe_mid Stripe Fraud prevention and secure payment processing for transactions. 1 year
Strictly Necessary ts PayPal Security and transaction tracking during the checkout process. 12 months
Strictly Necessary octFonts Babyprom Optimizes the loading of website fonts and icons via Local Storage. 12 months
Strictly Necessary prodex24cur_domain Babyprom Links the current domain settings with specific currency and pricing. 1 year
Preferences language / currency Babyprom Stores the user's preferred interface language and currency. 1 month
Preferences bp_locale_gate / geo_once Babyprom Remembers geographic settings and localization preferences. 1 year
Preferences oct_product_views Babyprom Tracks and displays recently viewed products to the user. 1 month
Preferences babyprom-timer-endtime Babyprom Manages countdown timers for promotional offers via Local Storage. 12 months
Statistics _ga / _ga_XXXXXXXXXX Google Anonymous statistical analysis of website traffic and user patterns. 2 years
Statistics _gid Google Tracks daily user behavior for statistical reporting purposes. 24 hours
Marketing _fbp Meta Delivers targeted advertising and tracks social media conversions. 3 months
Marketing _gcl_au Google Ads Used by Google Ads to track ad interaction and conversion effectiveness. 90 days

4. RETENTION PERIODS

4.1. Session Cookies – deleted when you close your browser.

4.2. Persistent Cookies – stored on your device until the purpose is fulfilled or until you delete them. The validity of your consent provided through our cookie banner is limited to 12 months, after which we will request your preferences again.

5.1. Managing Cookie Preferences:

You can manage your cookie preferences at any time:

5.1.1. Through the cookie banner on the Website – using the buttons “Accept All”, “Reject All”, or “Settings”. Closing the cookie banner (e.g., by clicking the 'X' button in the corner) without making a choice will be treated as a refusal to consent, and only strictly necessary cookies will be active.

5.1.2. Through your browser settings (Google Chrome, Mozilla Firefox, Safari, Microsoft Edge).

5.1.3. Withdrawal of consent – deleting cookies does not affect the lawfulness of processing carried out prior to the withdrawal.

5.2. Your Rights under the GDPR (Articles 15-22):

As a data subject, you have the right to exercise the following rights regarding your personal data processed via cookies:

5.2.1. Right of Access: The right to obtain confirmation as to whether or not your personal data is being processed, and to access such data.

5.2.2. Right to Rectification: The right to obtain the rectification of inaccurate personal data without undue delay.

5.2.3. Right to Erasure ('Right to be forgotten'): The right to obtain the erasure of your personal data when it is no longer necessary, or when you withdraw your consent.

5.2.4.Right to Restriction of Processing: The right to limit the processing of your data under specific conditions (e.g., if you contest the accuracy of the data).

5.2.5. Right to Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format.

5.2.6. Right to Object: The right to object at any time to the processing of your personal data based on legitimate interests.

5.2.7. Right not to be subject to automated decision-making: The right not to be subject to a decision based solely on automated processing, including profiling.

5.2.8. Right to lodge a complaint: You have the right to lodge a complaint with the competent supervisory authority (e.g., Garante per la protezione dei dati personali in Italy) if you believe your rights have been violated.

To exercise these rights, you can contact the Data Controller at the email address: babypromtoy@gmail.com

6. TRANSFERS OF DATA OUTSIDE THE EU

6.1. Some service providers (e.g., Google, Meta, Stripe, PayPal) may process data in the United States or outside the EEA. Such transfers are carried out on the basis of Standard Contractual Clauses (SCCs) or other appropriate safeguards in accordance with the GDPR.

7. CONTACT DETAILS

Matriosca di Shynkarenko Liliya

P.IVA: 01744440387

C.F.: 01744440387

Legal address: Via Gorizia n. 10 int. 5, 44121 – Ferrara (FE), Italy

Email: babypromtoy@gmail.com

PEC: slavun@pec.it

Phone: +39 388 44 59 750